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Use internal communication channels like newsletters, team meetings, or email updates to inform your employees about the policy, especially after any updates or significant events. Consider holding training sessions to review the policy and answer any questions, ensuring full understanding and compliance with legal and ethical standards. You need to determine who’s in charge of your corporate social media policies. Assign clear roles to your team members—know who’s posting, who’s answering questions, and who’s keeping an eye on everything. Creating a social media policy might seem challenging, but with the right tools, it can be much easier.

What Is A Corporate Social Media Policy?

As we’ve seen, some companies have vague and general social media policies. A really good social media policy will reflect the specific nature of your company and business. A social media policy should protect the company and set boundaries for the employee. To maintain a professional and appropriate relationship with students, NYCPS employees should not communicate on personal social media sites with students who are currently enrolled in NYCPS schools.

Guidelines For All Types Of Engagement On Social Media On Behalf Of Stanford

It shouldn’t come as a surprise that a brand like Coca-Cola has its own social networking policy. This policy aims to promote relevancy, respect, and individual rights as the primary purpose of their digital media approach. Having a purpose tells your employees the reasons behind your social networking policy. This purpose needs to be transparent, and you should explain the policy’s benefits to employees.

With Bitly’s dynamic features, such as intuitive Link-in-bios and customizable QR Codes, you’re not just posting content—you’re crafting experiences. Every interaction and every click can be tracked, offering invaluable insights into your audience’s preferences and behaviors. Conversely, a guideline like “share content responsibly” is ambiguous and might leave employees puzzled about what “responsibly” means. Each social media account must have a bio description that clearly states the office or department. Users will treat your account and interpret your messaging as a representative of the University.

Social Customer Care Policies

A platform might quietly take your post down, stop recommending your content, or restrict your monetization options. The most common social media compliance risks include data privacy violations, confidentiality breaches, advertising violations, AI-related risks, and improper archiving. When teams follow the rules, they reduce potential risks, keep customer data safe, and avoid the kinds of mistakes that can snowball quickly. In reality, the “rules” come from many places — government laws, industry regulators, platform policies, and your own internal guidelines. That mix can get complicated fast, especially in regulated industries or enterprise organizations.

It’s usually a good idea to use your logo as your social media profile picture. You don’t need to settle on a specific number of hashtags, but aim for a clear range. You should always tag them, of course, and camera icons are a common way of attributing photographs. Involve team members in the discussion as you develop your inclusive language guidelines. If your team is too large for everyone to join in the discussion, make sure you have diverse viewpoints represented.

As an expert in creative strategy and emerging technology, Stephanie helps brands navigate the evolving landscape of digital content, ensuring their campaigns are both impactful and future-proof. She also shares her insights on marketing and AI as a guest author here on the Emphasis blog and Knowledge Hub. Good social media guidelines explain the do’s and don’ts but also explain why you should make that choice.